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        Keep your skin bright with
        our wearable UV protection!
        PRECIOUS UV

        Shanetsu, shako tsubahiro arch hat
        Black / Earth gray

        Shanetsu, shako tsubahiro arch hat

        Cool compact hiking hat
        Natural/Indigo

        Cool compact hiking hat

        Hassui safari hat
        Black / Beige

        Hassui safari hat

        Tsubahiro slit paper hat

        Tsubahiro slit paper hat

        Multi-comfort hat
        Black / Olive

        Multi-comfort hat

        In summer, have
        you ever experienced…

        SUMMER
        SCENE

        In summer, have you ever experienced…
        • Not having enough time to apply sunscreen?
        • Spending a long time in the sun?
        • Stylish design and UV protection in one package?

        How do we protect
        ourselves from UV rays?

        DO YOU KNOW

        How do we protect ourselves from UV rays?

        Sunscreen does not work effectively just after you put it on your skin.
        Many people believe that sunscreen works longer when applying it just before going outside.But an effective way to use sunscreen is to apply it at least 30 minutes before heading outside.
        By doing this, the SPF/PA works as written.
        “Why do I still get a suntan while wearing sunscreen?”If this happens to you, you might be putting sunscreen on your skin the wrong way.Please keep in mind that the time when you apply sunscreen before going outside is important to maximize sunscreen’s protection.

        It is so important to use daily sun protection.

        We have thought carefully about the necessary points for the Precious UV series.

        Function / Material / Design

        We offer the Precious UV series with these three features in one package.

        FEATURES

        PRECIOUS
        UV

        01Function

        Function

        COOL / WASHABLE / BAG IN

        Precious UV hats are easy to care
        for anytime anywhere.

        02Material

        Material

        All Precious UV hats block 99% of UV rays!!

        Thin, lightweight and breathable materials still block a high percentage of UV rays.
        It will keep you comfortably protected from the sun.

        03Design

        Design

        Stylish and fashionable design

        You can have a stylish design and UV protection in one package.

        CUSTOMER FEEDBACK

        Here are some of their comments:

        PRECIOUS
        UV

        • I get virtually no coloring while wearing a Precious UV hat when compared to not wearing one.

          Satisfied 90%
        • Precious UV hats are convenient to carry on-the-go.

          Satisfied 86%
        • Precious UV hats are stylish and fashionable.

          Satisfied 76%
        • Precious UV hats are comfortable to wear.

          Satisfied 77%
        • Precious UV hats are easy to care for.

          Satisfied 85%

        SERIES

        SERIES

        The total number of
        Precious UV series item sales
        has reached 380,000!!!
        About 730 Precious UV items
        are sold each day.

        Includes hats and other Precious UV items.
        2017/03~2017/08, 2018/03~2018/08, 2019/03~2019/08,
        a total of 18 months

        SALES RANKINGS

        PRECIOUS
        UV

        • RANKING
          1

          Wide-brim works like
          a UV protection umbrella…

          Wide-brim works like a UV protection umbrella…
          Shanetsu, shako tsubahiro arch hat

          Inserting aluminum heat barrier sheets as a lining can lower temperature under the brim by 17 degrees!
          High UV protection blocks UV rays effectively.

          Shanetsu, shako tsubahiro arch hat

          Black / Earth gray

          Details
          Shanetsu, shako tsubahiro arch hat
          Details
        • RANKING
          2

          Stylish design is easy to use
          and perfect for any occasion!

          Stylish design is easy to use and perfect for any occasion!
          Cool compact hiking hat

          Cool compact hiking hat will fit any elegant or casual occasion.This breathable hat keeps you cool all the time.

          Cool compact hiking hat

          Natural/Indigo

          Details
          Cool compact hiking hat
          Details
        • RANKING
          3

          The Safari hat is a perfect companion
          for all outdoor activities!

          The Safari hat is a perfect companion for all outdoor activities!
          Hassui safari hat

          The safari hat keeps you cool with its mesh ventilation!
          Its water-repellent function is ideal for use even in the rain.

          Hassui safari hat

          Black / Beige

          Details
          Hassui safari hat
          Details
        • RECOMMEND

          Stylish design and
          UV protection in one package!

          Stylish design and UV protection in one package!
          Tsubahiro slit paper hat

          Tsubahiro slit paper hat

          Natural

          Details
          Tsubahiro slit paper hat
          Details
        • RECOMMEND

          A breathable and
          functional sun UV protection hat!

          A breathable and functional sun UV protection hat!
          Multi-comfort hat

          Multi-comfort hat

          Black / Olive

          Details
          Multi-comfort hat
          Details